Often comprised of an individual Web page or cluster of pages, Micro Sites serve as tributaries to a company's main Web site - though there's nothing small about their mission or their requirements. Micro Sites typically are created to promote a special event or create awareness of specific business campaigns - such as special product lines, citizenship initiatives, joint ventures, seasonal promotions or any number of other tailored initiatives - micro-sites have a story to tell.
One challenge in creating a micro-site is that it must complement rather than compete with a company's main Web site. This means, for example, that site navigation and transactional functions should have a similar look and feel as the main site, For maximum synergy, micro-sites should also leverage the same kinds of technology tools, standards and processes used by the company's other Internet applications.
M29 Technology Group has the infrastructure expertise to help turn micro-sites into maximum successes.