In-Store Marketing Institute
Based outside of Chicago, the In-Store Marketing Institute serves brand marketers, retailers, agencies and manufacturers worldwide with information and educational events focused on improving retail marketing strategy. M29 partnered with ISMI to develop and launch 4 websites over this last year. These projects included an online buyers guide, conference and special events promotion sites, and ISMI's flagship multi-media news and information portal for its business association.
M29 elected to design and develop each of ISMI's projects using a scalable, well-supported, and none proprietary content management system (CMS) platform. Using a proven OS had obvious advantages, but using a this particular non-proprietary system furthered the client's confidence in our selection by ensuring that they would retain full control of the finished CMS product, whilst also benefiting from its easy-to-use authoring and management interface. M29 applies the same approach in applying its CMS solutions to every project to enable consistent and reliable performance every time.